Impact
For this project, the audience I am aiming for are partly art, design and graphic students/ artists. As this project is heavily subjected towards the topic of colour, mood, emotion and meaning, I feel as if this would be a very interesting video for artists and designers who utilise colour with mood and meaning as part of their everyday work. When working in art and design or graphics, I think that knowing which colours are associated with which sort of mood, emotion and meaning is crucially important when creating artistic work.
However, I also think that this project will be interesting for the users of the world wide web. Yes, I want to avoid the cliché of 18-24 year olds, but it is this age group that use YouTube and the Internet the most (Digiday 2015). I think a lot of people are now watching content online purely because they are drawn in from the title. I was having a talk to a friend of mine Luke Collins (former media production student) about when he put his short 4K film online onto YouTube but didn’t receive as many hits/views as he hoped. However, as soon as he changed the title and included ‘4K’, users were more interested and drawn towards the video and the views went up. I personally think this is the same case with videos that include the words ‘experiment’ or ‘reaction’ within their title. It seems to be trend now that a lot of people online enjoy watching videos online that experiments with society and shows people’s reaction.
It would also be a good idea to leave the title of the video as a question. When someone sees a question on a video title, they are more likely to click and watch that video than it being a statement. This is because a question is more likely to make you think, your mind wants to acknowledge the answer which enables you to click on the video, this is also known as click bait. A good example of a YouTube channel that utilises the idea of click bait is VSauce. As long as I make sure I include the words ‘experiment’ or ‘reaction’ into the title that forms a question, it should fit into the category of videos that Internet users are easily drawn into.
As a media producer, I wanted to create something different other than a short film or documentary, something that is new to me and that I have never tried before. Even though I may have never attempted this kind of project before, I do intend to make an impact to others around me, to say something about colour and meaning, and how our minds work subliminally. This project will be given my most determination and effort and for that reason I would like to enter and distribute it into a few local film festivals. Through-out my time at university, I have never actually submitted any of my work to film festivals, purely because I thought it wasn’t good enough. However, I want to be able to break that barrier and finally take the opportunity to get my work seen by a wider audience. I think that local film festivals such as the Birmingham, Brindley Place and Flatpack film festivals, local to myself, is a good starting point to distribute my work and allows myself to take the next step. I will also make sure I consider the cost of entering my project into each film festival within my budget.
As well as considering to distribute my work to local film festivals, I also need to consider other ways I can possibly distribute my work and gaining exposure in the current media environment. Another useful way of doing this would be through journalism. Asking journalism students to write about my project would be ideal as it can be helpful both ways; I would be helping them and they would be helping me. I think this project will be good to write about because I believe that colour effects our mood and emotion subliminally through our unconscious minds. I experiment this with my project through the use of artistic and abstract visuals and the answers I receive from my participants. I can only hope that others can find interest within this idea and experiment, as it supports the way our minds give meaning to colour.
Bibliography
(Brindley Place Film Festival 2016)
(Flatpack Festival 2016)
(Film Free Way 2016)
Brindley Place (2016) Brindley Place Film Festival 2016
http://www.brindleyplace.com/event/brindleyplace-film-festival-2016/ [06 January 2017]
Digiday (2015) The demographics of YouTube.
http://digiday.com/platforms/demographics-youtube-5-charts/ [04 January 2017]
Film Free Way (2016) Birmingham Film Festival
https://filmfreeway.com/festival/Birminghamfilmfestival [07 January 2017]
Flatpack Festival (2016) Submissions
http://flatpackfestival.org.uk/submissions/ [06 January 2017]
Vsauce (2016) Vsauce. in YouTube [online]
https://www.youtube.com/user/Vsauce [04 January 2017]
(Vsauce 2016)